Majarra and UNICOIL partner through Harvard Business Review Arabia’s Tamayouz Program

Majarra has signed a partnership agreement with the Universal Metal Coating Company (UNICOIL), a pioneer in the metal coating industry in Saudi Arabia and the Middle East. As per the agreement, Majarra will provide UNICOIL staff with the components of the "Tamayouz" Program: a knowledge project from Harvard Business Review Arabia (HBR Arabia) that provides organizations with content about management and business to all their staff to advance their careers through one of the leading sources on management and leadership worldwide. Through this partnership, UNICOIL employees will benefit from specialized, rich, and reliable content in Arabic across Majarra’s five platforms.

This partnership is part of Majarra’s efforts to strengthen its track record and strategic approach of providing the best Arabic content on the internet through offering a network of reliable, high-quality online content platforms in Arabic, available through a single subscription. In order to ensure the content quality, Majarra works with the best content providers in the world, and partners with global institutions and organizations such as Harvard Business Review, MIT Technology Review, Stanford Social Innovation Review, Popular Science, Fortune, and Psychologies.

For his part, Rayed Abdullah AlAjaji, CEO of UNICOIL, indicated that the company has uniquely adopted performance pathways. “We contributed not only to developing national specifications for our products but also the world's most famous US metal coatings specification. We were also the first Saudi industrial company in the steel sector to obtain multiple regional quality marks in addition to the Saudi one,” stated AlAjaji. It is noteworthy that UNICOIL launched unprecedented awareness campaigns to develop a culture of technical and consumer awareness and professional and manufacturing responsibility at several levels of civil and governmental sectors.

“UNICOIL carefully selects its staff according to modern, fair, transparent, and accurate principles and criteria, even at measuring personal, moral, and psychological temperaments. The company is sustainably keen to provide its staff at all functional levels with modern and diverse training programs,” added the CEO of UNICOIL.

AlAjaji pointed out that UNICOIL's partnership with Majarra is part of the former’s firm belief that investment in human capital is the cornerstone for raising performance efficiency in various activities. This is an integral part of its strategy to provide its employees with various modern skills and developments in business and administrative and functional culture for stimulating work environment based on fairness, transparency, and passion. 

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